This reflects another focus for the company: its customers. But it was InDesign’s feature set, ease of use, and integration with the other products in the Suite that made converts out of the curious.Īdobe’s concentration for this new version is squarely on efficiency, automation, and customization.

Most XPress users depended on at least two other products in previous versions of the Creative Suite, and purchasing the complete package was both a bargain and an opportunity to try out the new kid on the page-layout block. It’s no secret that the “Suite” strategy has gone a long way toward the successful adoption of InDesign. More than that, it has done the same for all of the products in its Creative Suite, which now comes in six different editions three of which - Design Standard ($1,199), Design Premium ($1,799), and the mouth-wateringly complete Master Collection ($2,499) - include InDesign CS3. Adobe has countered Quark at last with an application that is now Universal (compatible with both Intel and PowerPC-based Macs). Adobe acquired Macromedia and its product line (including Flash, Dreamweaver, and Fireworks), and InDesign’s chief rival scored a victory in the battle between the two by releasing QuarkXpress 7.0 as the first major page-layout software to run natively on the Intel-based Macintosh platform. InDesign has increased its market share in the design and publishing world. Since Adobe released InDesign CS2 - the fourth version of the company’s challenge to QuarkXpress - in 2005, a lot has happened.

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